MOROCCANOIL Blonde Perfecting Purple Shampoo

MOROCCANOIL Blonde Perfecting Purple Shampoo is a professional-strength purple shampoo for blonde, highlighted, lightened brunette and grey hair. Deep violet pigments help neutralise unwanted yellow and orange tones, refreshing dull colour and restoring a cooler, brighter and more radiant finish without stripping the hair.

Neutralises brassiness – Deep violet pigments counteract unwanted yellow and orange tones.

Brightens blonde and grey hair – Helps refresh dull highlights and maintain cleaner, cooler-looking colour.

Gently cleanses – Removes impurities while being formulated to cleanse without excessive dryness.

Supports healthier-looking hair – ArganID™ technology helps deliver the benefits of argan oil into the hair.

Enhances shine and dimension – Helps lightened hair look brighter, more dimensional and luminous.

Colour-safe formula – Sulfate, phosphate and paraben-free and suitable for maintaining colour-treated hair.

Purple Shampoo · Anti-Brass · Blonde Hair · Grey Hair · Colour Care · ArganID™

Best for: Blonde hair • Highlights • Balayage • Lightened brunette hair • Grey and silver hair • Yellow tones • Brassiness

What Is It?

MOROCCANOIL Blonde Perfecting Purple Shampoo is a tone-correcting cleanser developed to maintain blonde, lightened brunette and grey hair between salon appointments.

Lightened and grey hair can gradually develop unwanted warm, yellow or orange tones. The shampoo uses deep violet pigments to counteract this warmth while cleansing the hair.

Unlike purple shampoos focused purely on pigment deposition, MOROCCANOIL combines professional-strength toning with ArganID™ technology and argan oil-infused care to help maintain a softer, healthier-looking finish.

The result:

Cleanse → Neutralise Brassiness → Brighten → Refresh Colour

MOROCCANOIL reports that after one use, 92% of participants said brassiness was toned down on blonde or grey hair and 91% said dull highlights looked refreshed in an independent consumer study.

Why You'll Love It

• Neutralises yellow and brassy tones
• Brightens blonde, highlighted and grey hair
• Refreshes dull-looking highlights
• Helps maintain cooler colour between salon visits
• Cleanses without excessive dryness
• Colour-safe and sulfate-free

Who Is It For?

Ideal for:

Blonde and bleached hair
Highlighted and balayage hair
Lightened brunette hair
Grey and silver hair
Yellow or brassy tones
Anyone maintaining cooler-looking colour

Pair Me With

MOROCCANOIL Blonde Perfecting Purple Conditioner – Follow with complementary purple conditioning care for additional toning, softness and shine. MOROCCANOIL specifically recommends this pairing.

MOROCCANOIL Treatment Purple – Add between washes for ongoing brass neutralisation, smoothness and shine.

MOROCCANOIL Perfect Defense – Use before hot tools for dedicated thermal protection.

Blonde Perfecting Purple Shampoo – Moroccanoil

Massage through wet hair and scalp. Leave on for 3-5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.

Massage through wet hair and scalp. Leave on for 3-5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.

AQUA/WATER/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYLAMINE OXIDE, PARFUM/FRAGRANCE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PEG-40 HYDROGENATED CASTOR OIL, ACRYLATES COPOLYMER, PEG-150 DISTEARATE, GLYCOL STEARATE, HYDROXYACETOPHENONE, ALGIN, GLYCERIN, CHITOSAN, TRIDECETH-9, C12-13 PARETH-9, C11-15 PARETH-7, C12-16 PARETH-9, SILICA DIMETHYL SILYLATE, ISOPROPYL ALCOHOL, TRIDECETH-12, CITRIC ACID, COCONUT ACID, COCAMIDOPROPYL DIMETHYLAMINE, CAPRYLYL GLYCOL, CETRIMONIUM CHLORIDE, SODIUM GLYCOLATE, CI 60730 (EXT. VIOLET NO. 2), TRIMETHYLSILOXYAMODIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CHLORPHENESIN, POTASSIUM SORBATE, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, LINALOOL. MOPPS02