L'Oréal Professionnel Vitamino Color Shampoo

Keep freshly colored hair looking vibrant, glossy and salon-fresh for longer with L'Oréal Professionnel Vitamino Color Shampoo, a professional color-care shampoo developed specifically for all types of color-treated hair.

Enriched with Resveratrol, a powerful antioxidant polyphenol, the formula gently removes impurities while helping protect both the hair color from fading and the fiber from damage. Hair feels instantly softer and protected, while color looks brighter and more radiant.

When used with Vitamino Color Conditioner, L'Oréal reports up to 8 weeks of protection against color fading and up to 6x more shine under instrumental testing.

This makes Vitamino Color particularly relevant for anyone asking: “How do I stop my salon color from fading so quickly?” It isn't a toning shampoo and doesn't deposit pigment—it is designed to protect the color you already have.

Cleanse → Protect Color → Reduce Fading → Protect the Fiber → Boost Shine

Why You'll Love It

• Specifically formulated for color-treated hair
• Helps protect salon color from premature fading
• Enriched with antioxidant Resveratrol
• Gently removes impurities
• Helps protect the hair fiber from damage
• Leaves colored hair instantly softer
• Helps maintain vibrant, radiant-looking color
• Up to 8 weeks color-fade protection with the specified Shampoo + Conditioner routine
• Up to 6x more shine with the specified routine
• Suitable for all colors of color-treated hair

Important Formula Note

Vitamino Color Shampoo is NOT sulfate-free.

The current UK/EU formula contains Sodium Laureth Sulfate (SLES). It also contains the conditioning silicones Dimethicone and Amodimethicone.

We therefore should never SEO or market this product as sulfate-free, even though some generic online articles may describe sulfate-free formulas as desirable for colored hair.

What Does Vitamino Color Shampoo Do?

Color-treated hair has two interconnected problems: maintaining the color itself and maintaining the condition of the hair fiber after chemical processing.

Vitamino Color Shampoo addresses both.

Its Resveratrol-enriched professional formula gently cleanses away impurities while helping protect color from fading and the hair fiber from damage. L'Oréal's current global positioning specifically promises protection against color fading for up to 8 weeks when used with the corresponding conditioner.

The result is hair that feels:

Clean → Soft → Protected

while the color remains:

Vibrant → Radiant → Shiny

This is why I would position Vitamino Color primarily as a color-preservation shampoo, rather than simply another shampoo for dry or damaged hair.

Who Is It For?

Ideal for:

• Color-treated hair
• Salon-colored hair
• Permanent hair color
• Semi-permanent color
• Highlighted hair
• Balayage
• Brunette color
• Red and copper tones
• Fashion colors
• Colored hair becoming dull between salon visits
• Anyone wanting to maintain color vibrancy and shine
• Customers whose priority is preventing premature color fade

Pair Me With

L'Oréal Professionnel Vitamino Color Mask
The strongest intensive-care pairing when colored hair also feels dry or sensitized. The mask provides deeper conditioning while enhancing shine and radiance. L'Oréal's current protocol specifically positions the Vitamino Color Mask as the care step following cleansing.

L'Oréal Professionnel Vitamino Color 10-in-1 Perfecting Multipurpose Milk
An excellent finishing product for colored hair because it extends the routine beyond washing, providing multiple benefits including anti-frizz care and protection. Its current formula also contains Resveratrol.

For Peggymou, I would build the internal product journey as:

Vitamino Color Shampoo → Vitamino Color Mask → Vitamino Color 10-in-1 Milk

That is much stronger commercially and for internal SEO than adding unrelated products simply to fill the Pair Me With section.

How Can I Stop My Hair Color From Fading So Quickly?

This is the #1 discovery problem I would target with this page.

Every wash exposes colored hair to cleansing, water and mechanical handling, so the haircare routine used between salon appointments matters when trying to preserve the appearance of the color.

Vitamino Color Shampoo is specifically formulated to protect color from fading, rather than simply cleanse color-treated hair.

L'Oréal reports up to 8 weeks of color protection when the shampoo is used with Vitamino Color Conditioner under instrumental testing.

So if your color looks beautiful immediately after your salon appointment but quickly becomes dull, faded or less vibrant, Vitamino Color is designed specifically around that problem.

What Is the Best Shampoo for Colored Hair That Has Become Dull?

Color doesn't necessarily need to have completely faded for hair to lose that fresh-from-the-salon appearance. Loss of shine can make even relatively fresh color appear flatter and less vibrant.

Vitamino Color addresses both color preservation and shine.

The Resveratrol-enriched formula protects colored hair while L'Oréal reports up to 6x more shine with the specified Shampoo + Conditioner routine.

This makes it particularly relevant for customers who aren't necessarily trying to change their tone—they simply want their existing color to look richer, brighter and glossier for longer.

Vitamino Color or Vitamino Color Spectrum – Which One Should I Choose?

This is now an important SEO question because L'Oréal currently sells both ranges, and customers can easily confuse them.

Choose Vitamino Color if you want:

Color Protection → Anti-Fade Care → Softness → Shine

The classic Vitamino Color formula is built around Resveratrol and provides up to 8 weeks protection against color fading with the specified routine.

Choose Vitamino Color Spectrum if you want:

Advanced Color Preservation → Glass Shine → Vibrancy → Contrast → Tone → Brightness

The newer Spectrum system uses Ferulic Acid + Citric Acid and L'Oréal claims the complete system helps lock in Day 1 color vibrancy for up to 100 days under its specified testing protocol.

They are different products and different formulas.

For Peggymou, we should therefore keep the classic product clearly indexed as Vitamino Color Shampoo and never allow Google to confuse it with Vitamino Color Spectrum Shampoo.

Vitamino Color Colour Protecting Shampoo | L'Oréal Professionnel UK

Apply evenly to wet hair.

Massage gently through the scalp and hair until a lather develops.

Rinse thoroughly.

Follow with Vitamino Color Mask when additional conditioning is required.

Finish with Vitamino Color 10-in-1 Perfecting Multipurpose Milk for additional protection and styling benefits.

For customers whose primary goal is color longevity, consistency with the complete color-care routine is more useful than treating Vitamino Color Shampoo as a standalone product.

AQUA / WATER • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • NIACINAMIDE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM / FRAGRANCE

This ingredients list is subject to change and depends on country location selling. Consumers should refer to the product packaging for the most relevant ingredients list. In case of problem, please contact the consumer care center.