L'Oréal Professionnel Curl Expression Intensive Moisturizer Rich Mask 250ml

Give very dry curls and coils the richer, deeper moisture they need with L'Oréal Professionnel Curl Expression Intensive Moisturizer Rich Mask 250ml.

Created specifically for curly and coily hair, this professional treatment combines 3% plant-based Glycerin, Urea H and Hibiscus Seed Extract in a rich, soft-melting buttery texture. It intensely hydrates and pre-detangles the hair while helping control frizz, improve shine and leave curls feeling beautifully conditioned and luxurious.

L'Oréal reports that hair is 2x more hydrated after use. Compared with the regular Curl Expression Intensive Moisturizer Mask, this Rich Mask is the more intensive option, particularly suited to curls and coils that need extra nourishment and a richer conditioning feel.

Deeply Hydrate → Pre-Detangle → Control Frizz → Soften → Boost Shine

Why You'll Love It

• Intensive moisture for curly and coily hair
• 2x more hydrated hair
• Highly concentrated with 3% plant-based Glycerin
• Enriched with Urea H
• Contains Hibiscus Seed Extract
• Rich, buttery texture
• Helps pre-detangle curls and coils
• Helps control frizz
• Enhances shine
• Leaves curls feeling soft and conditioned
• Excellent for very dry, moisture-hungry curls and coils

What Does Curl Expression Intensive Moisturizer Rich Mask Do?

Curly and especially coily hair can struggle to maintain moisture throughout the lengths, leaving it feeling dry, rough, tangled and frizzy.

Curl Expression Intensive Moisturizer Rich Mask surrounds the hair with a rich conditioning formula designed to deliver intense hydration while helping pre-detangle curls and coils. L'Oréal describes the result as more disciplined hair with immediate shine and a luxurious feel.

The richer texture makes it particularly useful when your curls need more than lightweight conditioning:

Very Dry Curls → Deep Hydration → Easier Detangling → Less Frizz → Softer, Shinier Hair

Who Is It For?

Ideal for:

• Curly hair
• Coily hair
• Very dry curls and coils
• Thick or moisture-hungry curls
• Frizz-prone curly hair
• Rough-feeling curls
• Curls that tangle easily
• Hair needing richer conditioning
• Curls lacking softness and shine
• Customers who prefer a rich, buttery mask rather than a lighter treatment

Pair Me With

• L'Oréal Professionnel Curl Expression Intense Moisturizing Cleansing Cream Shampoo 300ml – gently cleanses curls and coils while maintaining hydration.
• L'Oréal Professionnel Curl Expression Long Lasting Leave-In Moisturiser 200ml – provides continued moisture after washing with heat protection up to 230°C.
• L'Oréal Professionnel Curl Expression Curl Activator Jelly 250ml – defines curls and controls frizz while maintaining softness.

What's the Best Hair Mask for Very Dry Curly or Coily Hair?

For very dry curls, hydration needs to go beyond a standard conditioner.

Curl Expression Intensive Moisturizer Rich Mask is highly concentrated with 3% Glycerin, Urea H and Hibiscus Seed Extract and uses a rich buttery texture to envelop curls with intensive moisture.

It's particularly suited to someone searching:

“My curls are always dry no matter how much conditioner I use – what mask should I try?”

The formula also helps pre-detangle the hair, making it useful when dryness is accompanied by tangles, roughness and frizz.

Curl Expression Rich Mask or Regular Moisturizer Mask – Which One Should I Choose?

L'Oréal offers two different masks in Curl Expression, so this is an important distinction.

Intensive Moisturizer Mask
→ Deep hydration
→ Pre-detangling
→ Lighter treatment option
→ Better when curls need moisture without an especially rich finish

Intensive Moisturizer Rich Mask
→ 3% Glycerin
→ Rich buttery texture
→ More luxurious conditioning feel
→ Better for very dry, thicker or moisture-hungry curls and coils

If dryness is your biggest concern and your hair responds well to richer treatments, choose the Rich Mask.

What Can I Use for Dry, Frizzy Curls That Tangle Easily?

Dryness, frizz and tangling often occur together in curly hair.

This mask addresses all three through intensive hydration + pre-detangling + frizz control. The rich formula helps soften the fiber, making curls easier to manage while improving their shine and conditioned feel.

Follow with the Curl Expression Leave-In Moisturiser when the hair needs continued moisture after rinsing.

Intensive Moisturiser Rich Mask | L'Oréal Professionnel UK

After shampooing, gently remove excess water with a towel.

Apply the mask evenly to the hair, concentrating on the lengths and ends.

Leave on for 10 minutes.

Rinse thoroughly.

For a complete moisture-focused Curl Expression routine:

1. Cleanse: Curl Expression Intense Moisturizing Cleansing Cream Shampoo
2. Deeply Hydrate: Curl Expression Intensive Moisturizer Rich Mask
3. Moisturize: Curl Expression Long Lasting Leave-In Moisturiser
4. Define: Curl Expression Curl Activator Jelly

Current official EU formula:

Aqua / Water / Eau, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Cetyl Esters, Potato Starch Modified, Isopropyl Alcohol, Phenoxyethanol, Trideceth-6, Hydroxyethyl Urea, Chlorhexidine Digluconate, Cetrimonium Chloride, Hibiscus Esculentus Seed Extract, Parfum / Fragrance.