KEVIN MURPHY Deep Hydration Ritual

KEVIN MURPHY HYDRATE-ME.WASH 250ml, HYDRATE-ME.RINSE 250ml and HYDRATE-ME.MASQUE 200ml

KEVIN MURPHY Deep Hydration Ritual is a complete moisture-restoring routine for dry, dehydrated, dull and brittle hair. It combines daily hydrating cleansing and conditioning with an intensive masque to deliver deep moisture, softness, smoothness, improved manageability and healthy-looking shine.

This three-product routine is particularly suited to hair that feels parched, rough or lacking elasticity and luminosity. HYDRATE-ME.WASH gently cleanses while replenishing moisture, HYDRATE-ME.RINSE conditions and smooths, while HYDRATE-ME.MASQUE provides a more intensive treatment for hair needing deeper hydration.

Replenishes essential moisture – HYDRATE-ME.WASH is designed for naturally dry, parched and overstyled hair that needs increased hydration.

Deeply conditions dry hair – HYDRATE-ME.RINSE delivers a moisture boost while helping soften and smooth dry, brittle lengths.

Provides intensive hydration – HYDRATE-ME.MASQUE takes the routine beyond everyday conditioning with a richer treatment for dry and dehydrated hair.

Restores softness and smoothness – The complete routine helps improve the feel of rough, dry hair, leaving lengths softer and easier to manage.

Boosts healthy-looking shine – Antioxidant-rich ingredients including Kakadu Plum help enhance luminosity in dull-looking hair.

Helps improve elasticity and manageability – Moisture-focused conditioning helps dry hair feel more flexible, manageable and resilient.

250ml and 250ml and 200ml · Deep Hydration · Moisture · Softness · Smoothing · Shine · Dry Hair Care

Best for: Dry hair • Very dry hair • Dehydrated hair • Dull hair • Brittle hair • Rough hair • Overstyled hair • Hair lacking moisture • Hair lacking softness • Hair exposed to dry climates

What Is It?

KEVIN MURPHY Deep Hydration Ritual is a complete three-step moisture routine designed around one fundamental problem:

How do you restore softness, smoothness and shine when regular conditioning is no longer enough for dry, dehydrated hair?

The solution is to build hydration through multiple stages.

HYDRATE-ME.WASH gently cleanses while helping replenish moisture.

HYDRATE-ME.RINSE conditions, smooths and helps maintain hydration after cleansing.

HYDRATE-ME.MASQUE provides the intensive treatment step, delivering deeper conditioning when dry hair needs additional nourishment.

Together, the ritual creates:

Cleanse → Hydrate → Condition → Deeply Nourish

KEVIN MURPHY HYDRATE-ME.WASH 250ml

A super-smoothing hydrating shampoo created for normal to dry hair that needs additional moisture and shine.

HYDRATE-ME.WASH is particularly useful for hair that is naturally dry, exposed to harsh climates or affected by repeated styling.

Its antioxidant-rich formula helps replenish moisture while improving softness and luminosity.

Hero ingredients include Kakadu Plum, Shea Butter, Panthenol and antioxidant-rich botanical extracts.

The result is clean, hydrated and smoother-feeling hair prepared for conditioning and intensive moisture care.

KEVIN MURPHY HYDRATE-ME.RINSE 250ml

A hydrating and smoothing conditioner designed to restore moisture to dry, dehydrated hair.

HYDRATE-ME.RINSE helps soften and smooth the lengths while improving manageability and shine.

The formula features ingredients including Kakadu Plum, Shea Butter, Jojoba Esters and Evening Primrose Oil, creating a balance of moisture and conditioning.

It is particularly useful for hair that feels:

Dry

Rough

Brittle

Dull

Difficult to manage

Prone to tangling

The result is softer, smoother and more manageable hair with renewed shine.

KEVIN MURPHY HYDRATE-ME.MASQUE 200ml

An intensive hydrating and smoothing treatment masque for dry, dehydrated hair needing more than everyday conditioning.

HYDRATE-ME.MASQUE provides a concentrated moisture step to help restore hydration, improve softness and smooth dry, stressed lengths.

It complements HYDRATE-ME.WASH and RINSE by providing deeper treatment when hair feels particularly parched, rough or depleted.

The masque is especially useful as a regular treatment for:

Very dry hair

Dehydrated hair

Overstyled hair

Brittle lengths

Dry ends

Hair exposed to harsh or dry environments

Hair needing intensive conditioning

Together, the three products provide:

Hydration → Deep Conditioning → Softness → Smoothness → Shine

Why You'll Love It

• Complete three-step hydration routine
• Designed for dry and dehydrated hair
• Provides intensive moisture
• Helps replenish parched hair
• Deeply conditions dry lengths
• Helps restore softness
• Smooths rough-feeling hair
• Improves manageability
• Helps improve elasticity
• Enhances healthy-looking shine
• Helps reduce the appearance of dullness
• Ideal for brittle-feeling hair
• Ideal for overstyled hair
• Suitable for hair exposed to dry climates
• Combines daily conditioning with intensive masque care
• HYDRATE-ME.WASH provides moisture-focused cleansing
• HYDRATE-ME.RINSE provides everyday hydration and smoothing
• HYDRATE-ME.MASQUE provides intensive conditioning
• Features antioxidant-rich botanical ingredients
• Professional KEVIN MURPHY hydration routine

Who Is It For?

Ideal for:

Dry hair

Very dry hair

Dehydrated hair

Parched hair

Dull hair

Brittle hair

Rough hair

Overstyled hair

Hair lacking moisture

Hair lacking softness

Hair lacking shine

Hair lacking elasticity

Dry lengths

Dry ends

Hair prone to tangling

Hair exposed to dry climates

Hair needing intensive conditioning

Hair needing smoother texture

Anyone whose regular conditioner is not providing enough hydration

Anyone wanting a complete moisture-focused hair routine

Pair Me With

KEVIN MURPHY HEATED.DEFENSE – Add before blow-drying or hot-tool styling when dry hair also needs dedicated thermal protection.

KEVIN MURPHY YOUNG.AGAIN – Add through dry lengths and ends when additional nourishment, smoothing and shine are desired.

KEVIN MURPHY SHIMMER.SHINE – Finish when the priority is additional luminosity and reflective shine.

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Step 1 KEVIN MURPHY HYDRATE-ME.WASH

Apply to wet hair.

Massage gently through the scalp and hair.

Work through the lengths.

Rinse thoroughly and repeat if required.

Step 2 KEVIN MURPHY HYDRATE-ME.RINSE

Apply to freshly washed hair.

Distribute through the mid-lengths and ends.

Leave for 1–2 minutes.

Rinse thoroughly.

Use as the regular conditioning step.

Step 3 KEVIN MURPHY HYDRATE-ME.MASQUE

Use when deeper conditioning is required.

Apply to freshly washed, damp hair.

Massage through the lengths and ends.

Allow the masque to deeply condition the hair before rinsing thoroughly.

Important: HYDRATE-ME.MASQUE is an intensive treatment and does not necessarily need to be layered with HYDRATE-ME.RINSE every time it is used. It can replace the regular conditioner on treatment days depending on the hair's needs.

For everyday hydration:

HYDRATE-ME.WASH → HYDRATE-ME.RINSE

For intensive hydration:

HYDRATE-ME.WASH → HYDRATE-ME.MASQUE

KEVIN MURPHY HYDRATE-ME.WASH 250ml

Always check the ingredient list printed on the current product packaging as the final reference because formulations may change or vary by market.

KEVIN MURPHY HYDRATE-ME.RINSE 250ml

Always check the ingredient list printed on the current product packaging as the final reference because formulations may change or vary by market.

KEVIN MURPHY HYDRATE-ME.MASQUE 200ml

Always check the ingredient list printed on the current product packaging as the final reference because formulations may change or vary by market.