KERASTASE Genesis Homme Cire D'Épaisseur Texturisante Thickening Hair Clay 75ml

KERASTASE Genesis Homme Cire D'Épaisseur Texturisante 75ml is a professional thickening styling clay for men with fine, weakened or thinning hair. It provides instant texture and a fuller-looking effect with flexible medium hold and a matte, non-sticky finish. KERASTASE officially describes it as an “instant thickening molding clay” for weakened hair prone to thinning.

Unlike a traditional shiny hair wax or heavy pomade, Cire D'Épaisseur Texturisante is designed to give the hair body, definition and texture while maintaining a natural matte finish.

Instant thickening effect – Helps fine or thinning hair look fuller and more substantial.

Flexible medium hold – Provides styling control while allowing natural movement.

Matte finish – Ideal for modern hairstyles where shine isn't wanted.

Adds texture & definition – Helps create separation, structure and a more defined hairstyle.

Non-sticky finish – Provides hold and texture without leaving the hair feeling excessively sticky.

75ml · Thickening Hair Clay · Men's Styling · Medium Hold · Matte Finish · Fine & Thinning Hair

Best for: Men's hair • Fine hair • Thinning hair • Weakened hair • Flat hair • Hair lacking density • Textured hairstyles • Matte styles

What Is It?

KERASTASE Genesis Homme Cire D'Épaisseur Texturisante 75ml is the styling clay within the Genesis Homme range, KERASTASE's collection created specifically around the needs of men with weakened hair prone to thinning.

This product is particularly clever from a cosmetic perspective because it addresses one of the biggest styling problems associated with thinning hair:

the hair can look even thinner once styled.

Instead of flattening the hair with a heavy wax, Cire D'Épaisseur Texturisante creates texture, body and definition, helping the existing hair look fuller.

The effect is:

Thicken → Add Texture → Create Definition → Hold → Matte Finish

Is It a Hair Wax or Hair Clay?

For SEO, this is important.

KERASTASE officially calls it a:

“Thickening Molding Clay.”

The French word “Cire” can lead customers to think of it as a hair wax, so people may search for:

Kerastase hair wax
Kerastase men's wax
Kerastase Genesis Homme wax

But the more accurate product type is hair clay / molding clay.

For Peggymou, I would therefore optimise primarily around:

Thickening Hair Clay

while still including hair wax and men's styling wax naturally as secondary search terms.

Why You'll Love It

• Instant thickening styling effect
• Designed specifically for men's hair
• Ideal for fine and thinning hair
• Adds body and texture
• Helps hair appear fuller
• Flexible medium hold
• Matte finish
• Non-sticky feel
• Adds definition
• Helps create textured hairstyles
• Can be applied to wet or dry hair
• No rinsing required
• Part of KERASTASE Genesis Homme
• 75ml

KERASTASE specifically confirms the combination of instant thickening, flexible medium hold, matte finish and non-sticky texture.

Who Is It For?

Ideal for:

Men's hair
Fine hair
Thinning hair
Weakened hair
Hair lacking density
Flat hair
Hair lacking texture
Short-to-medium hairstyles
Matte hairstyles
Textured hairstyles
Men wanting fuller-looking hair
Men who don't want a shiny wax finish

Pair Me With

KERASTASE Genesis Homme Bain de Masse Épaississant Shampoo – The strongest pairing when the goal is thicker and fuller-looking hair. KERASTASE reports a volumising effect from Bain de Masse and officially recommends following the shampoo with Cire D'Épaisseur Texturisante.

KERASTASE Genesis Homme Spray de Force Épaississant – Add before styling when fine or weakened hair needs additional body, texture and thickness. KERASTASE positions it as the Genesis Homme thickness-boosting spray.

KERASTASE Genesis Homme Sérum Anti-Chute Fortifiant – Add as the targeted scalp treatment when the concern goes beyond styling and includes weakened hair prone to falling.

Recommended Thickening Routine for Men

Bain de Masse Épaississant → Spray de Force Épaississant → Cire D'Épaisseur Texturisante

For men also concerned about hair fall:

Bain de Masse Épaississant → Sérum Anti-Chute Fortifiant → Cire D'Épaisseur Texturisante

Genesis Homme Cire D'Épaisseur Texturisante | Hair Clay | Kérastase UK

Step 1
Take a bit of the Cire and work through wet or dry hair.

Step 2
Style hair with the movement you want to create. Do not rinse.

AQUA / WATER / EAU ● CETEARYL ALCOHOL ● AMODIMETHICONE ● BEHENTRIMONIUM CHLORIDE ● CETYL ESTERS ● ISOPROPYL ALCOHOL ● PEG/PPG/POLYBUTYLENE GLYCOL-8/5/3 GLYCERIN ● TRIDECETH-6 ● PHENOXYETHANOL ● ARGININE ● CITRIC ACID ● CETRIMONIUM CHLORIDE ● CHLORHEXIDINE DIHYDROCHLORIDE ● LINALOOL ● LIMONENE ● SODIUM HYALURONATE ● CENTELLA ASIATICA EXTRACT ● LACTIC ACID ● CI 17200 / RED 33 ● CI 19140 / YELLOW 5 ● PARFUM / FRAGRANCE ●