KERASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml

KERASTASE Blond Absolu Bain Ultra-Violet 250ml is a powerful purple shampoo for blonde, bleached, highlighted and grey hair, designed to neutralise unwanted yellow and brassy tones while caring for sensitised hair. Its formula combines ultra-violet neutralising pigments, Hyaluronic Acid and Edelweiss Flower to maintain a cooler, brighter blonde while helping protect and soften lightened hair.

Neutralises yellow tones – Purple pigments help counteract unwanted yellow and warm tones in blonde hair.

Anti-brass care – Helps maintain cool, icy, platinum and ash blonde shades between salon appointments.

Ideal for bleached & highlighted hair – Developed specifically for lightened and sensitised blonde hair.

Suitable for grey & white hair – Helps neutralise unwanted yellow tones that can develop in naturally grey or white hair.

Hyaluronic Acid – Helps hydrate sensitised blonde hair and improve softness.

Edelweiss Flower – Supports the Blond Absolu range's targeted care for compromised lightened hair.

250ml · Purple Shampoo · Anti-Brass · Blonde Hair · Bleached Hair · Toning Shampoo

Best for: Blonde hair • Bleached hair • Platinum blonde • Ash blonde • Highlights • Balayage • Grey hair • White hair • Yellow tones • Brassiness

What Is It?

KERASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml is the colour-correcting shampoo from the Blond Absolu collection, developed specifically to maintain cool blonde, bleached, highlighted and grey hair.

Over time, blonde hair can develop unwanted yellow and brassy tones. Bain Ultra-Violet uses concentrated violet pigments to counteract these tones.

The colour principle is simple:

Yellow + Violet → More Neutral, Cooler-Looking Blonde

But this isn't simply a purple shampoo. Because bleached hair is often sensitised, the formula also incorporates Hyaluronic Acid and Edelweiss Flower to support hydration, softness and hair quality.

The result:

Cleanse → Neutralise Yellow → Reduce Brassiness → Hydrate → Brighten Blonde

Bain Ultra-Violet vs Bain Lumière

This distinction is important when recommending the Blond Absolu range.

Bain Ultra-Violet → Purple toning shampoo for blonde hair developing unwanted yellow and brassy tones.

Bain Lumière → Hydrating everyday shampoo for blonde, highlighted and lightened hair.

So I would not position Bain Ultra-Violet as the customer's only Blond Absolu shampoo if they don't need toning every wash.

A strong blonde-maintenance routine is:

Bain Lumière regularly + Bain Ultra-Violet when toning is needed.

Why You'll Love It

• Professional purple shampoo for blonde hair
• Neutralises unwanted yellow tones
• Helps reduce visible brassiness
• Helps maintain cool blonde shades
• Ideal for platinum and ash blonde hair
• Suitable for bleached hair
• Suitable for highlighted and balayage hair
• Suitable for grey and white hair
• Contains Hyaluronic Acid
• Contains Edelweiss Flower
• Helps maintain blonde luminosity
• Designed specifically for sensitised lightened hair
• Professional salon-quality blonde care
• 250ml

Who Is It For?

Ideal for:

Blonde hair
Bleached hair
Platinum blonde
Ash blonde
Cool blonde tones
Highlighted hair
Balayage
Lightened hair
Grey hair
White hair
Hair developing yellow tones
Brassy blonde hair

Pair Me With

KERASTASE Blond Absolu Cicaflash Hydrating Conditioner – Follow with lightweight hydrating and strengthening care to help restore softness and manageability to sensitised blonde hair.

KERASTASE Blond Absolu Masque Ultra-Violet Purple Hair Mask – Add when blonde hair needs more intensive purple toning combined with deep conditioning.

KERASTASE Blond Absolu Masque Cicaextreme Repair Hair Mask  – Choose this instead when the main concern is post-bleach damage, dryness and weakened hair rather than brassiness.

KERASTASE Blond Absolu Cicaplasme Heat Protectant Serum – Apply before heat styling to help protect sensitised blonde hair while smoothing frizz.

KERASTASE Blond Absolu CicaGloss Hydrating Hair Oil – Finish with oil care for additional softness, smoothness and luminous shine.

Blond Absolu | Bain Ultra-Violet Shampoo| Kérastase

Step 1 - Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralisation.

Step 2 - Rinse thoroughly.

In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only.

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • CARBOMER • TOCOPHEROL • ASCORBYL GLUCOSIDE • CARVONE • CITRUS AURANTIUM PEEL OIL • LIMONENE • LINALYL ACETATE • LINALOOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • SODIUM HYALURONATE • GERANIOL • PINENE • FUMARIC ACID • PARFUM / FRAGRANCE