L'Oréal Professionnel Blondifier Gloss Shampoo 300ml

Bring dull blonde and highlighted hair back to life with softness, nourishment and multidimensional shine with L'Oréal Professionnel Blondifier Gloss Shampoo 300ml.

Created for natural blonde, highlighted, lightened and bleached hair, this professional illuminating shampoo gently cleanses while helping smooth damaged lengths and enhance the hair's natural glossiness. Its formula is enriched with Açaí Berry Extract containing polyphenols, the signature ingredient of the Blondifier range.

Rather than acting as a purple toning shampoo, Blondifier Gloss focuses on shine, nourishment and smoothness. It's an excellent choice when blonde hair looks dull or feels dry and rough but unwanted yellow tones aren't the main concern.

Cleanse → Nourish → Smooth → Illuminate → Enhance Blonde Shine

Why You'll Love It

• Gently cleanses blonde and highlighted hair
• Enhances multidimensional shine
• Helps revive dull-looking blonde
• Provides nourishment
• Helps smooth damaged hair
• Leaves hair soft and supple
• Enriched with Açaí Berry Extract + Polyphenols
• Suitable for natural blonde hair
• Suitable for highlighted, lightened and bleached hair
• Ideal when shine and softness are the main priorities

What Does Blondifier Gloss Shampoo Do?

Blonde hair—especially when highlighted or lightened—can gradually become dull, rough and less reflective.

Blondifier Gloss Shampoo combines gentle cleansing with targeted blonde-hair care. L'Oréal states that it helps nourish and smooth damaged hair while emphasizing multidimensional shine, leaving blonde hair softer, more supple and radiant.

Its main role is:

Dull Blonde → Gentle Cleansing → Smoother Hair → More Softness → Enhanced Shine

It is therefore particularly useful for blondes who want to maintain radiance and condition without using a purple toning shampoo at every wash.

Who Is It For?

Ideal for:

• Natural blonde hair
• Highlighted hair
• Bleached hair
• Lightened hair
• Color-treated blonde hair
• Dull blonde hair
• Blonde hair lacking shine
• Dry or rough-feeling blonde lengths
• Blonde hair needing regular cleansing and nourishment
• Anyone who doesn't need purple toning with every shampoo

Pair Me With

• L'Oréal Professionnel Blondifier Restoring and Illuminating Masque 250ml – provides deeper nourishment, softness and multidimensional shine.
• L'Oréal Professionnel Blondifier Gloss Conditioner – provides lightweight conditioning, smoothing and shine.
• L'Oréal Professionnel Blondifier Cool Shampoo – helps neutralize unwanted yellow tones when blonde hair becomes brassy.

What's the Best Shampoo for Dull Blonde Hair That Has Lost Its Shine?

When blonde or highlighted hair looks flat and dull rather than yellow, a purple shampoo isn't necessarily what it needs.

Blondifier Gloss Shampoo is specifically formulated to enhance multidimensional shine while gently cleansing and nourishing blonde hair. Açaí Berry Extract containing polyphenols supports the range's smoothing and illuminating care.

This makes it especially suited to:

Dullness + Roughness + Lack of Shine + Blonde/Highlighted Hair

For deeper nourishment, follow with the Blondifier Restoring and Illuminating Masque.

Blondifier Gloss or Purple Shampoo – Which One Should I Use?

Choose according to what you see in your hair.

Blondifier Gloss Shampoo
→ Dull blonde hair
→ Regular cleansing
→ Shine
→ Nourishment
→ Smoother-looking hair

Blondifier Cool/Purple Shampoo
→ Unwanted yellow tones
→ Brassiness
→ Cooler-looking blonde

Blondifier Gloss does not contain the violet pigment Acid Violet 43 used in many purple shampoos. Its current European formula instead focuses on cleansing, conditioning and illuminating the blonde fiber.

If your blonde is both dull and yellow, the two shampoos can play different roles within your routine rather than treating them as identical products.

Is Blondifier Gloss Shampoo Good for Highlighted and Bleached Hair?

Yes. L'Oréal specifically positions Blondifier Gloss for highlighted and blonde hair, while its professional European channel also recommends it for blonde and bleached hair.

This makes it particularly relevant after highlights or lightening when the hair needs regular cleansing but your goal is to maintain:

Softness + Smoothness + Radiance + Shine

If the hair is severely compromised from bleaching and breakage is the dominant concern, however, a dedicated intensive repair range may be more appropriate.

Blondifier the iluminating gloss shampoo to sustain blond hair.

Apply evenly to wet hair.

Massage gently until a rich lather forms.

Rinse thoroughly.

Follow with Blondifier Gloss Conditioner for regular conditioning or Blondifier Restoring and Illuminating Masque when deeper nourishment is needed.

If unwanted yellow tones become noticeable, incorporate Blondifier Cool Shampoo according to your hair's toning needs.

Aqua / Water / Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Laureth-5 Carboxylic Acid, Cocamide MIPA, Amodimethicone, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, PEG-55 Propylene Glycol Oleate, Propylene Glycol, PEG-60 Hydrogenated Castor Oil, Salicylic Acid, Tocopheryl Acetate, Panthenol, Linalool, 2-Oleamido-1,3-Octadecanediol, Magnesium Sulfate, Benzyl Alcohol, Euterpe Oleracea Fruit Extract, Maltodextrin, CI 19140 / Yellow 5, CI 14700 / Red 4, Parfum / Fragrance.