DAVINES Alchemic Shampoo Silver

DAVINES Alchemic Shampoo Silver is a color-enhancing purple shampoo for platinum and cool blonde tones. It intensifies and illuminates these natural or colored blonde shades with every wash.

Formulated without sulfates, silicones or parabens, with 100% surfactants from natural origin, its violet pigments keep color vibrant, protected and pure.

Why You'll Love It

• Hair color is vibrant, protected and pure
• Purple pigments neutralize brassy or yellow tones
• Hydrating formula
• Without sulfates, silicones or parabens

Best For

Natural or colored platinum/cool blonde hair wanting extra purity
Color-treated hair needing between-salon-visit maintenance
Pairing with Alchemic Conditioner Silver for a full color-enhancing routine

Pair Me With

DAVINES Alchemic Conditioner Silver – shampoo to cleanse and enhance color, then follow with the conditioner to hydrate and lock in vibrancy.

Will this turn my hair purple?

No — used as directed, the violet pigments neutralize brassy and yellow tones without leaving a purple cast; leaving it on longer than recommended can intensify the toning effect.

How is this different from a regular shampoo?

Alchemic Shampoo Silver is pigmented specifically to keep platinum and cool blonde tones pure as it cleanses, unlike a regular shampoo, which doesn't add any color reflection.

Alchemic Shampoo Silver | Davines Official Site

How to keep platinum/cool blonde color pure with Alchemic Shampoo Silver?
1. Gently massage into scalp and lengths.
2. Rinse thoroughly.
3. Use regularly, following with Alchemic Conditioner Silver.
Enjoy hair color that's vibrant, protected and pure.

AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYL SARCOSINATE, DECYL GLUCOSIDE, PANTHENOL, SODIUM COCOYL GLYCINATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, SODIUM CHLORIDE, PARFUM / FRAGRANCE, POLYSORBATE 20, POLYESTER-11, SODIUM BENZOATE, SODIUM PCA, POLYQUATERNIUM-10, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, ACID VIOLET 43.