DAVINES Alchemic Shampoo Chocolate 280ml

DAVINES Alchemic Shampoo Chocolate is a color-enhancing shampoo for dark brown or black tones. It intensifies and illuminates these natural or colored dark brown shades with every wash.

Innovative direct pigments deposit color without an activator, and the formula — without sulfates, silicones or parabens, with 100% surfactants from natural origin — boosts shine while enhancing and protecting color.

Why You'll Love It

• Direct pigments deposit color without an activator
• Shine and reflections enhancer
• Hydrating formula
• Without sulfates, silicones or parabens

Best For

Natural or colored dark brown/black hair wanting extra vibrancy
Color-treated hair needing between-salon-visit maintenance
Pairing with Alchemic Conditioner Chocolate for a full color-enhancing routine

Pair Me With

DAVINES Alchemic Conditioner Chocolate 250ml – shampoo to cleanse and enhance color, then follow with the conditioner to hydrate and lock in vibrancy.

Do I need an activator with this?

No — the direct pigments in Alchemic Shampoo Chocolate deposit color on their own, without needing a separate activator product.

Will it change my natural hair color?

It's designed to intensify and illuminate dark brown or black shades, whether natural or colored — it enhances the depth already in dark-toned hair rather than changing a very different base color.

Alchemic Shampoo Chocolate | Davines Official Site

How to enhance dark brown color with Alchemic Shampoo Chocolate?
1. Gently massage into scalp and lengths.
2. Rinse thoroughly.
3. Use regularly, following with Alchemic Conditioner Chocolate.
Enjoy hair color that's enhanced, protected and rich.

AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYL SARCOSINATE, DECYL GLUCOSIDE, PANTHENOL, SODIUM COCOYL GLYCINATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, SODIUM CHLORIDE, PARFUM / FRAGRANCE, POLYSORBATE 20, POLYESTER-11, SODIUM BENZOATE, SODIUM PCA, POLYQUATERNIUM-10, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, BASIC BROWN 16, BASIC BLUE 99, ACID VIOLET 43, BASIC RED 76, BASIC YELLOW 57, BASIC BROWN 17.