{"product_id":"loreal-alpha-sleek-shampoo","title":"L'Oréal Professionnel Keratin Alpha Sleek Professional Sulfate-Free Shampoo 300ml","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eL'Oréal Professionnel Keratin Alpha Sleek Professional Sulfate-Free Shampoo 300ml\u003c\/strong\u003e is a professional smoothing shampoo designed for \u003cstrong\u003elong-lasting smoothness, frizz control and volume control\u003c\/strong\u003e.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts luxurious, ultra-creamy formula gently cleanses the hair without sulfated surfactants while helping smooth and reinforce the hair fibre. It leaves hair feeling softer, more hydrated and easier to manage while delivering instant shine.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eKeratin-Alpha Shaper and Amino-Acid Chains\u003c\/strong\u003e, the shampoo forms the first step of the professional Keratin Alpha Sleek routine, developed for customers who want smoother, softer, more controlled hair with easier everyday styling. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse → Smooth → Hydrate → Control Frizz → Enhance Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003eKeratin Alpha Sleek Professional Sulfate-Free Shampoo is the cleansing step within L'Oréal Professionnel's \u003cstrong\u003eKeratin Alpha Sleek anti-frizz and smoothing system\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eUnlike a conventional smoothing shampoo that primarily conditions the surface of the hair, the Alpha Sleek system is designed around technology that works with the hair's \u003cstrong\u003eKeratin Alpha structure\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe shampoo gently cleanses while helping:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth the hair fibre\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eControl frizz\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eControl unwanted volume\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eImprove softness\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMaintain hydration\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIncrease shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional sulfate-free smoothing shampoo\u003c\/li\u003e\n\u003cli\u003eGently cleanses without sulfated surfactants\u003c\/li\u003e\n\u003cli\u003eHelps smooth the hair fibre\u003c\/li\u003e\n\u003cli\u003eHelps control frizz\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume\u003c\/li\u003e\n\u003cli\u003eSoftens the hair\u003c\/li\u003e\n\u003cli\u003eHelps improve hydration\u003c\/li\u003e\n\u003cli\u003eProvides instant shine\u003c\/li\u003e\n\u003cli\u003eLuxurious ultra-creamy texture\u003c\/li\u003e\n\u003cli\u003eHelps reinforce the hair's keratin structure\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eSuitable as part of an anti-frizz routine\u003c\/li\u003e\n\u003cli\u003eArtificial colourant-free\u003c\/li\u003e\n\u003cli\u003eAlcohol-free\u003c\/li\u003e\n\u003cli\u003ePowered by Keratin-Alpha Shaper and Amino-Acid Chains\u003c\/li\u003e\n\u003cli\u003eProfessional 300ml size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eL'Oréal Professionnel's US testing also reports that, when tested alone, the shampoo provided \u003cstrong\u003e76% more shine, 67% softer hair, 50% more hydrated hair and 95% less breakage\u003c\/strong\u003e under the brand's instrumental test conditions. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eFrizzy hair\u003cbr\u003eUnruly hair\u003cbr\u003eHair with unwanted volume\u003cbr\u003eHair prone to puffiness\u003cbr\u003eHair affected by humidity\u003cbr\u003eHair that is difficult to smooth\u003cbr\u003eWavy hair when a smoother finish is desired\u003cbr\u003eCurly hair when frizz and volume reduction are desired\u003cbr\u003eDry or rough-feeling hair\u003cbr\u003eHair requiring greater manageability\u003cbr\u003eHair regularly blow-dried or straightened\u003cbr\u003eAnyone looking for a professional sulfate-free smoothing shampoo\u003c\/p\u003e\n\u003cp\u003eBecause L'Oréal Professionnel states that Keratin Alpha Sleek is suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e, it isn't restricted to coarse or extremely frizzy hair. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/loreal-alpha-sleek-smooth-transformer?_pos=1\u0026amp;amp;_psq=L%27Or%C3%A9al+Professionnel+Keratin+Alpha+Sleek+Smooth+Transformer+200ml\u0026amp;amp;_psid=bf92ab508\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eL'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer 200ml\u003c\/strong\u003e\u003c\/a\u003e – the progressive weekly smoothing treatment for longer-lasting frizz and volume control.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/loreal-keratin-alpha-sleek-professional-hair-mask-250ml?_pos=2\u0026amp;amp;_psq=L%27Or%C3%A9al+Professionnel+Keratin+Alpha+Sleek+Professional+Hair+Mask\u0026amp;amp;_psid=1fb42100a\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eL'Oréal Professionnel Keratin Alpha Sleek Professional Hair Mask\u003c\/strong\u003e\u003c\/a\u003e – use on other wash days for deep nourishment, softness and smoothing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Keratin Alpha Sleek Mirror Sleek Serum\u003c\/strong\u003e – the finishing step for smoothness and heat protection up to 230°C.\u003c\/p\u003e\n\u003cp\u003eThe official routine is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShampoo → Smooth Transformer → Mirror Sleek Serum → Heat Activation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the \u003cstrong\u003eSmooth Transformer once weekly\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eOn other wash days:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShampoo → Professional Hair Mask → Mirror Sleek Serum\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.lorealprofessionnel.com\/all-products\/hair-care\/keratin-alpha-sleek-shampoo\"\u003eKeratin Alpha Sleek professional sulfate free shampoo | For all hair types\u003c\/a\u003e\u003c\/p\u003e","brand":"LOREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":54455504830805,"sku":"3474637335755","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/kas-shampoo-300ml-slider-1.webp?v=1784886150","url":"https:\/\/peggymou.com\/products\/loreal-alpha-sleek-shampoo","provider":"Peggymou","version":"1.0","type":"link"}