{"product_id":"kerastase-resistance-bain-therapiste-shampoo-250ml","title":"KERASTASE Résistance Bain Thérapiste Shampoo 250ml","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eKERASTASE Résistance Bain Thérapiste Shampoo 250ml\u003c\/strong\u003e is an intensive repairing shampoo with a unique \u003cstrong\u003ejelly-like texture\u003c\/strong\u003e, specifically developed for \u003cstrong\u003every damaged, over-processed and highly sensitised hair\u003c\/strong\u003e.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePowered by Kérastase's \u003cstrong\u003eFIBRA-KAP™ technology\u003c\/strong\u003e, the formula helps repair weakened hair fibres and reinforce their internal structure while cleansing. It envelops damaged strands to reduce friction during washing, helping improve strength, smoothness and the appearance of brittle, damaged lengths. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike a standard shampoo for dry hair, Bain Thérapiste is designed for hair experiencing \u003cstrong\u003eadvanced structural damage\u003c\/strong\u003e, particularly from repeated chemical or mechanical stress.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse → Repair → Reinforce → Reduce Friction → Smooth → Protect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml · Repairing Shampoo · Very Damaged Hair · Over-Processed Hair · Brittle Hair · Anti-Breakage\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003eBain Thérapiste is the cleansing step of the \u003cstrong\u003eKERASTASE Résistance Thérapiste\u003c\/strong\u003e routine.\u003c\/p\u003e\n\u003cp\u003eIts unusual gel-like texture is designed to envelop damaged hair during washing and reduce friction between weakened fibres. Kérastase describes it as repairing the hair fibre \u003cstrong\u003eduring the wash\u003c\/strong\u003e, rather than functioning only as a conventional cleanser. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe key distinction is the level of damage.\u003c\/p\u003e\n\u003cp\u003eKERASTASE positions:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eForce Architecte → Damaged hair \/ erosion levels 1–2\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThérapiste → Very damaged and over-processed hair \/ erosion levels 3–4\u003c\/strong\u003e \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSo for Peggymou, the customer message should be simple:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDamaged hair → Force Architecte\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVery damaged or over-processed hair → Thérapiste\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional repairing shampoo\u003c\/li\u003e\n\u003cli\u003eSpecifically developed for very damaged hair\u003c\/li\u003e\n\u003cli\u003eIdeal for over-processed hair\u003c\/li\u003e\n\u003cli\u003eUnique jelly-like texture\u003c\/li\u003e\n\u003cli\u003eHelps repair weakened hair fibre\u003c\/li\u003e\n\u003cli\u003eHelps reinforce internal hair structure\u003c\/li\u003e\n\u003cli\u003eHelps renew brittle strands\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of damaged ends\u003c\/li\u003e\n\u003cli\u003eReduces friction during cleansing\u003c\/li\u003e\n\u003cli\u003eImproves strength\u003c\/li\u003e\n\u003cli\u003eLeaves hair smoother\u003c\/li\u003e\n\u003cli\u003eHelps restore softness\u003c\/li\u003e\n\u003cli\u003eSupports healthier-looking damaged hair\u003c\/li\u003e\n\u003cli\u003eFIBRA-KAP™ technology\u003c\/li\u003e\n\u003cli\u003eSix amino acids in the formula\u003c\/li\u003e\n\u003cli\u003eSuitable for chemically and mechanically damaged hair\u003c\/li\u003e\n\u003cli\u003e250ml \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eVery damaged hair\u003cbr\u003eOver-processed hair\u003cbr\u003eBleached hair\u003cbr\u003eChemically treated hair\u003cbr\u003eFrequently coloured hair\u003cbr\u003eHeat-damaged hair\u003cbr\u003eBrittle hair\u003cbr\u003eBreakage-prone hair\u003cbr\u003eHighly sensitised hair\u003cbr\u003eRough damaged lengths\u003cbr\u003eHair lacking strength\u003cbr\u003eHair requiring intensive repair\u003c\/p\u003e\n\u003cp\u003eI would \u003cstrong\u003enot\u003c\/strong\u003e primarily target this page toward customers with ordinary dry hair. Its strongest commercial positioning is \u003cstrong\u003esevere damage and over-processing\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lgt4wkv7pu4pnacz-106076340565.shopifypreview.com\/products\/kerastase-resistance-masque-therapiste-hair-mask-200ml?_pos=1\u0026amp;amp;_psq=KERASTASE+R%C3%A9sistance+Masque+Th%C3%A9rapiste+Hair+Mask+200ml\u0026amp;amp;_psid=97184c527\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Résistance Masque Thérapiste Hair Mask 200ml\u003c\/strong\u003e\u003c\/a\u003e – Intensive treatment for very damaged, over-processed hair that helps restore strength and elasticity. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lgt4wkv7pu4pnacz-106076340565.shopifypreview.com\/products\/kerastase-resistance-serum-therapiste-repair-serum-30ml?_pos=1\u0026amp;amp;_psq=KERASTASE+R%C3%A9sistance+S%C3%A9rum+Th%C3%A9rapiste+Repair+Serum+30ml\u0026amp;amp;_psid=e929a5266\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Résistance Sérum Thérapiste Repair Serum 30ml\u003c\/strong\u003e\u003c\/a\u003e – The leave-in repair step that reinforces and resurfaces damaged hair while providing heat protection up to 230°C. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eRecommended Thérapiste Routine\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBain Thérapiste → Masque Thérapiste → Sérum Thérapiste\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis gives us a very clean product architecture:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Thérapiste → Cleanse and Repair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMasque Thérapiste → Intensive Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSérum Thérapiste → Leave-In Repair and Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/resistance\/resistance-bain-therapiste-shampoo\/KER_00078.html\"\u003eResistance Bain Therapiste Strengthening Shampoo | Kérastase UK\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455406625109,"sku":"3474636397969","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/3474636397969.Main.jpg?v=1787903732","url":"https:\/\/peggymou.com\/products\/kerastase-resistance-bain-therapiste-shampoo-250ml","provider":"Peggymou","version":"1.0","type":"link"}