{"product_id":"kerastase-premiere-concentre-decalcifiant-ultra-reparateur-pre-shampoo-treatment","title":"KERASTASE Première Concentré Décalcifiant Ultra-Réparateur Pre-Shampoo Treatment 250ml","description":"\u003cp\u003e\u003cstrong\u003eKERASTASE Première Concentré Décalcifiant Ultra-Réparateur Pre-Shampoo Treatment 250ml\u003c\/strong\u003e is an intensive \u003cstrong\u003edecalcifying and repairing pre-shampoo treatment for damaged, bleached and over-processed hair\u003c\/strong\u003e. Powered by an \u003cstrong\u003e8% concentration of pure acids with Citric Acid and Glycine\u003c\/strong\u003e, it helps remove excess calcium buildup from damaged hair while reinforcing weakened internal structure to reduce breakage and restore \u003cstrong\u003estrength, smoothness and shine\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemoves excess calcium buildup\u003c\/strong\u003e – Helps decalcify porous, damaged hair affected by calcium accumulation from water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRepairs persistent damage\u003c\/strong\u003e – Works beyond surface conditioning to help reinforce damaged hair structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelps reduce breakage\u003c\/strong\u003e – KERASTASE reports \u003cstrong\u003e93% less breakage\u003c\/strong\u003e when the Première system is used as directed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8% pure acids concentration\u003c\/strong\u003e – Uses Citric Acid and Glycine as the core of the Première decalcifying and repairing technology. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReduces stiffness and dullness\u003c\/strong\u003e – Helps counteract the rigid, rough feeling associated with excess calcium in damaged hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned before shampoo\u003c\/strong\u003e – A concentrated treatment applied to wet lengths before cleansing, then layered directly with Première Bain Décalcifiant Réparateur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml\u003c\/strong\u003e · \u003cstrong\u003ePre-Shampoo Treatment\u003c\/strong\u003e · \u003cstrong\u003eDamaged Hair\u003c\/strong\u003e · \u003cstrong\u003eDecalcifying\u003c\/strong\u003e · \u003cstrong\u003eRepair\u003c\/strong\u003e · \u003cstrong\u003eAnti-Breakage\u003c\/strong\u003e · \u003cstrong\u003eCitric Acid and Glycine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Damaged hair • Bleached hair • Highlighted hair • Over-processed hair • Chemically treated hair • Brittle hair • Breakage-prone hair • Hair affected by calcium buildup\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Première Concentré Décalcifiant Ultra-Réparateur Pre-Shampoo Treatment 250ml\u003c\/strong\u003e is the intensive first step of the Première repair routine.\u003c\/p\u003e\n\u003cp\u003eKERASTASE developed Première around the discovery that \u003cstrong\u003edamaged hair is more porous and can absorb three times more calcium from water than natural hair\u003c\/strong\u003e. This excess calcium can accumulate within and around damaged fibres, contributing to \u003cstrong\u003estiffness, dullness and increased breakage\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eConcentré Décalcifiant Ultra-Réparateur uses an \u003cstrong\u003e8% concentration of pure acids\u003c\/strong\u003e, including Citric Acid and Glycine, to provide a dual action: \u003cstrong\u003eremove excess calcium and reinforce damaged hair\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike a traditional conditioner or mask, this is a \u003cstrong\u003epre-shampoo treatment\u003c\/strong\u003e. It is applied to wet hair, left for five minutes and \u003cstrong\u003enot rinsed before shampooing\u003c\/strong\u003e. Première Bain Décalcifiant Réparateur is layered directly over it to maximise the decalcifying and repairing routine. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe result:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDecalcify → Repair → Reinforce → Reduce Breakage → Restore Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive pre-shampoo repair treatment\u003c\/li\u003e\n\u003cli\u003eHelps remove excess calcium buildup\u003c\/li\u003e\n\u003cli\u003e8% pure acids concentration\u003c\/li\u003e\n\u003cli\u003eHelps repair persistent damage\u003c\/li\u003e\n\u003cli\u003eReinforces weakened hair structure\u003c\/li\u003e\n\u003cli\u003eHelps reduce breakage\u003c\/li\u003e\n\u003cli\u003eReduces stiffness and dullness\u003c\/li\u003e\n\u003cli\u003eIdeal for bleached and over-processed hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eKERASTASE reports \u003cstrong\u003e+97% inner structure reinforcement, 93% less breakage and 75% more shine\u003c\/strong\u003e with the specified Première routine. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eDamaged hair\u003cbr\u003eBleached hair\u003cbr\u003eHighlighted and balayage hair\u003cbr\u003eOver-processed hair\u003cbr\u003eChemically treated hair\u003cbr\u003eBrittle or fragile hair\u003cbr\u003eHair prone to breakage\u003cbr\u003eHair feeling rough or rigid\u003cbr\u003eHair affected by calcium buildup\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/kerastase-premiere-bain-decalcifiant-reparateur-repair-shampoo?_pos=1\u0026amp;amp;_psq=KERASTASE+Premi%C3%A8re+Bain+D%C3%A9calcifiant+R%C3%A9parateur+Repair+Shampoo+%E2%80%93\u0026amp;amp;_psid=3c4c8fa1f\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Première Bain Décalcifiant Réparateur Repair Shampoo\u003c\/strong\u003e –\u003c\/a\u003e The essential next step. Layer it \u003cstrong\u003edirectly over the Concentré without rinsing first\u003c\/strong\u003e to maximise the decalcifying and repairing action. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/kerastase-premiere-fondant-fluidite-reparateur-conditioner?_pos=1\u0026amp;amp;_psq=KERASTASE+Premi%C3%A8re+Fondant+Fluidit%C3%A9+R%C3%A9parateur+Repair\u0026amp;amp;_psid=e31d351f9\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Première Fondant Fluidité Réparateur Repair Conditioner\u003c\/strong\u003e \u003c\/a\u003e– Follow cleansing with lightweight repairing care to restore \u003cstrong\u003esoftness, moisture, strength and fluidity\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/k-rastase-premi-re-masque-filler-r-parateur-200ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Premi%C3%A8re+Masque+Filler+R%C3%A9parateur+Repair\u0026amp;amp;_psid=097be14a1\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Première Masque Filler Réparateur Repair Hair Mask\u003c\/strong\u003e\u003c\/a\u003e – Choose for more intensive conditioning and repair when damaged hair needs additional \u003cstrong\u003estrength, smoothness and nourishment\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Première Sérum Filler Fondamental Repair Hair Serum\u003c\/strong\u003e – Use after washing for leave-in \u003cstrong\u003eanti-breakage, anti-frizz and strengthening care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.kerastase.com\/products\/premiere\/concentre-decalcifiant-ultra-reparateur?prescripted=hairdiag\"\u003eConcentre Premiere | Damaged Hair | Repair | Kérastase\u003c\/a\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455464329557,"sku":"3474637196684","price":52.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/1_99514756-1688-4f4a-8569-4ed908599148.webp?v=1787390387","url":"https:\/\/peggymou.com\/products\/kerastase-premiere-concentre-decalcifiant-ultra-reparateur-pre-shampoo-treatment","provider":"Peggymou","version":"1.0","type":"link"}