{"product_id":"kerastase-genesis-serum-anti-chute-fortifiant-anti-hair-fall-serum-90ml","title":"KERASTASE Genesis Sérum Anti-Chute Fortifiant Anti Hair-Fall Serum 90ml","description":"\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Sérum Anti-Chute Fortifiant 90ml\u003c\/strong\u003e is a daily \u003cstrong\u003eanti hair-fall scalp serum for weakened hair prone to falling from the root\u003c\/strong\u003e. Formulated with \u003cstrong\u003eAminexil, Ginger Root Extract and Caffeine\u003c\/strong\u003e, it helps reinforce the hair's natural anchorage, strengthen weakened hair and support the scalp barrier. KERASTASE recommends daily use for \u003cstrong\u003e6 weeks\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTargets hair fall from the root\u003c\/strong\u003e – Specifically developed for weakened hair prone to falling, rather than hair simply breaking through the lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1.5% Aminexil\u003c\/strong\u003e – A key active in the Genesis formula designed to help reinforce hair anchorage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelps strengthen weakened hair\u003c\/strong\u003e – Supports stronger, more resilient-feeling hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupports the scalp barrier\u003c\/strong\u003e – Helps maintain a healthier environment for weakened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDaily scalp treatment\u003c\/strong\u003e – Lightweight leave-in formula designed to be used consistently as part of an anti-hair-fall routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e90ml\u003c\/strong\u003e · \u003cstrong\u003eAnti Hair-Fall Serum\u003c\/strong\u003e · \u003cstrong\u003eScalp Serum\u003c\/strong\u003e · \u003cstrong\u003eAminexil\u003c\/strong\u003e · \u003cstrong\u003eWeak Hair\u003c\/strong\u003e · \u003cstrong\u003eLeave-In\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Hair fall • Weakened hair • Hair prone to falling • Fragile hair • Reduced density • Scalp care • Women and men experiencing increased hair shedding\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Sérum Anti-Chute Fortifiant 90ml\u003c\/strong\u003e is the intensive daily scalp treatment within the Genesis collection.\u003c\/p\u003e\n\u003cp\u003eGenesis addresses \u003cstrong\u003ehair fall caused by weakened hair\u003c\/strong\u003e, including hair falling from the root and breakage.\u003c\/p\u003e\n\u003cp\u003eSérum Anti-Chute Fortifiant specifically focuses on the \u003cstrong\u003escalp and root environment\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIts purpose is to:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupport Scalp → Reinforce Hair Anchorage → Strengthen → Reduce Hair Fall → Improve Resilience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is important because customers frequently confuse \u003cstrong\u003ehair loss, hair fall and breakage\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHair Fall vs Hair Breakage\u003c\/h3\u003e\n\u003cp\u003eIf the customer notices \u003cstrong\u003ewhole strands falling from the root\u003c\/strong\u003e, a scalp-focused product such as Sérum Anti-Chute Fortifiant is the relevant Genesis treatment.\u003c\/p\u003e\n\u003cp\u003eIf the hair is \u003cstrong\u003esnapping through the lengths\u003c\/strong\u003e, strengthening and anti-breakage care through the lengths is also important.\u003c\/p\u003e\n\u003cp\u003eGenesis is designed around both mechanisms contributing to hair fall from weakened hair.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDaily anti hair-fall scalp serum\u003c\/li\u003e\n\u003cli\u003eDesigned for weakened hair prone to falling\u003c\/li\u003e\n\u003cli\u003eContains 1.5% Aminexil\u003c\/li\u003e\n\u003cli\u003eContains Ginger Root Extract\u003c\/li\u003e\n\u003cli\u003eContains Caffeine\u003c\/li\u003e\n\u003cli\u003eHelps reinforce hair anchorage\u003c\/li\u003e\n\u003cli\u003eHelps strengthen weakened hair\u003c\/li\u003e\n\u003cli\u003eSupports the scalp barrier\u003c\/li\u003e\n\u003cli\u003eHelps improve hair resilience\u003c\/li\u003e\n\u003cli\u003eLightweight scalp application\u003c\/li\u003e\n\u003cli\u003eLeave-in treatment\u003c\/li\u003e\n\u003cli\u003eRecommended as a 6-week intensive routine\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli\u003e90ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eHair prone to falling\u003cbr\u003eWeakened hair\u003cbr\u003eFragile hair\u003cbr\u003eIncreased hair shedding\u003cbr\u003eHair lacking strength\u003cbr\u003eReduced-looking density\u003cbr\u003eHair fall associated with weakened hair\u003cbr\u003eCustomers wanting a dedicated scalp treatment\u003cbr\u003eCustomers building an intensive anti-hair-fall routine\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Bain Hydra-Fortifiant Shampoo\u003c\/strong\u003e – The better Genesis cleansing option for \u003cstrong\u003efine or oily weakened hair prone to falling\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Bain Nutri-Fortifiant Shampoo\u003c\/strong\u003e – Better suited to \u003cstrong\u003edry or thicker weakened hair\u003c\/strong\u003e needing richer nourishment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Fondant Renforçateur Conditioner\u003c\/strong\u003e – Lightweight strengthening care for weakened lengths prone to breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Masque Reconstituant\u003c\/strong\u003e – More intensive strengthening treatment when weakened hair requires deeper conditioning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Défense Thermique\u003c\/strong\u003e – Leave-in heat protectant for weakened hair that also needs protection during blow-drying and styling.\u003c\/p\u003e\n\u003ch3\u003eRecommended Genesis Anti Hair-Fall Routine\u003c\/h3\u003e\n\u003cp\u003eFor fine\/oily hair:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Hydra-Fortifiant → Fondant Renforçateur → Sérum Anti-Chute Fortifiant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor dry\/thicker hair:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Nutri-Fortifiant → Masque Reconstituant → Sérum Anti-Chute Fortifiant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe serum remains the \u003cstrong\u003edaily scalp-treatment step\u003c\/strong\u003e, even on days when the hair isn't washed.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/genesis\/genesis-anti-hair-fall-fortifying-serum-for-weakened-hair\/KER_00050.html\"\u003eKérastase Genesis Anti Hair-Fall Fortifying Serum | Hair Loss Reducing Scalp Serum for Weakened Hair\u003c\/a\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455409017173,"sku":"3474636858002","price":41.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/ker_iconics_genesis_packshot.webp?v=1784885168","url":"https:\/\/peggymou.com\/products\/kerastase-genesis-serum-anti-chute-fortifiant-anti-hair-fall-serum-90ml","provider":"Peggymou","version":"1.0","type":"link"}