{"product_id":"kerastase-genesis-homme-thickening-shampoo-250ml-peggymou-com","title":"KERASTASE Genesis Homme Bain De Masse Épaississant Thickening Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Homme Bain De Masse Épaississant 250ml\u003c\/strong\u003e is a professional \u003cstrong\u003ethickening and volumising shampoo for men with fine, weakened or thinning hair\u003c\/strong\u003e. It gently cleanses the scalp, hair and beard while helping \u003cstrong\u003estrengthen and thicken the hair fibre for an instantly fuller-looking appearance\u003c\/strong\u003e. KERASTASE reports \u003cstrong\u003e5x fuller-looking hair\u003c\/strong\u003e, alongside increased volume and reduced breakage after application. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant thickening effect\u003c\/strong\u003e – Helps individual hair fibres feel thicker for visibly fuller-looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e+38% more volume\u003c\/strong\u003e* – Provides noticeable body and lift to fine, thinning hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e85% less breakage\u003c\/strong\u003e* – Helps strengthen weakened hair and improve resistance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5x fuller-looking hair\u003c\/strong\u003e – KERASTASE's headline benefit for Bain De Masse Épaississant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScalp, hair \u0026amp; beard cleansing\u003c\/strong\u003e – Gently clarifies while adding texture and volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml\u003c\/strong\u003e · \u003cstrong\u003eMen's Thickening Shampoo\u003c\/strong\u003e · \u003cstrong\u003eFine Hair\u003c\/strong\u003e · \u003cstrong\u003eThinning Hair\u003c\/strong\u003e · \u003cstrong\u003eVolume\u003c\/strong\u003e · \u003cstrong\u003eStrengthening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*Instrumental testing after application of Bain De Masse. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Men's hair • Fine hair • Thinning hair • Weakened hair • Flat hair • Hair lacking density • Hair lacking volume • Fuller-looking hair\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Homme Bain De Masse Épaississant Thickening Shampoo 250ml\u003c\/strong\u003e is the thickness-boosting shampoo within the Genesis Homme collection, specifically developed for \u003cstrong\u003emen with weakened hair prone to thinning\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the Genesis Homme shampoo I would position most strongly around:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHINNING HAIR + THICKNESS + VOLUME + FULLER-LOOKING HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts purpose is not simply to cleanse.\u003c\/p\u003e\n\u003cp\u003eKERASTASE formulates Bain De Masse to help \u003cstrong\u003estrengthen and thicken the existing hair fibre\u003c\/strong\u003e, creating an immediate fuller-looking effect while increasing texture and volume. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe effect is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse → Strengthen → Thicken → Volumise → Fuller-Looking Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eBain De Masse vs Bain De Force Quotidien\u003c\/h3\u003e\n\u003cp\u003eThis distinction is very important because we now have both Genesis Homme shampoos on Peggymou.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain De Masse Épaississant\u003c\/strong\u003e → \u003cstrong\u003eThickening \u0026amp; volume\u003c\/strong\u003e. Best when the main concern is fine\/thinning hair that looks \u003cstrong\u003eflat, sparse or lacking density\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain De Force Quotidien\u003c\/strong\u003e → \u003cstrong\u003eDaily strengthening \u0026amp; purifying\u003c\/strong\u003e. Best when the priority is frequent cleansing of weakened hair prone to thinning.\u003c\/p\u003e\n\u003cp\u003eKERASTASE itself describes Bain De Masse as a \u003cstrong\u003e“Thickness Boosting Shampoo”\u003c\/strong\u003e and Bain De Force Quotidien as a \u003cstrong\u003e“Daily Purifying Fortifying Shampoo.”\u003c\/strong\u003e \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKERASTASE also notes that Bain De Masse is intended for hair fall that is somewhat more advanced, whereas Bain De Force is the daily purifying\/fortifying option. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSo for customer recommendations:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“My hair is getting thinner and I want it to LOOK thicker.” → Bain De Masse\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“My hair is weak and I want an everyday strengthening shampoo.” → Bain De Force Quotidien\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThickening shampoo specifically for men\u003c\/li\u003e\n\u003cli\u003eDesigned for fine and thinning hair\u003c\/li\u003e\n\u003cli\u003eHelps create 5x fuller-looking hair*\u003c\/li\u003e\n\u003cli\u003e+38% more volume*\u003c\/li\u003e\n\u003cli\u003e85% less breakage*\u003c\/li\u003e\n\u003cli\u003e+28% softer hair*\u003c\/li\u003e\n\u003cli\u003eInstantly thickens the feel of the hair fibre\u003c\/li\u003e\n\u003cli\u003eHelps strengthen weakened hair\u003c\/li\u003e\n\u003cli\u003eAdds texture and body\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of density\u003c\/li\u003e\n\u003cli\u003eCleanses scalp, hair and beard\u003c\/li\u003e\n\u003cli\u003eContains Creatine\u003c\/li\u003e\n\u003cli\u003eContains Ginger Root Extract\u003c\/li\u003e\n\u003cli\u003eProfessional Genesis Homme care\u003c\/li\u003e\n\u003cli\u003e250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*KERASTASE instrumental testing after application. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eMen's hair\u003cbr\u003eFine hair\u003cbr\u003eThinning hair\u003cbr\u003eWeakened hair\u003cbr\u003eFlat hair\u003cbr\u003eHair lacking density\u003cbr\u003eHair lacking volume\u003cbr\u003eHair prone to breakage\u003cbr\u003eHair that appears sparse\u003cbr\u003eMen wanting thicker-looking hair\u003cbr\u003eMen concerned about progressive thinning\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Homme Sérum Anti-Chute Fortifiant 90ml\u003c\/strong\u003e – The most important treatment addition when thinning is accompanied by \u003cstrong\u003ehair fall\u003c\/strong\u003e. The serum is the targeted daily anti-hair-fall step within Genesis Homme. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Homme Spray De Force Épaississant 150ml\u003c\/strong\u003e – The perfect styling partner when the customer wants even more \u003cstrong\u003eimmediate thickness, body and volume\u003c\/strong\u003e. KERASTASE positions it as its Genesis Homme thickness-boosting spray. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Genesis Homme Cire D'Épaisseur Texturisante 75ml\u003c\/strong\u003e – Finish with the thickening molding clay when the customer wants \u003cstrong\u003etexture, definition and matte styling\u003c\/strong\u003e while maintaining a fuller-looking hairstyle. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eRecommended Thickening Routine for Men\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBain De Masse Épaississant → Spray De Force Épaississant → Cire D'Épaisseur Texturisante\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor thinning hair also prone to falling:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain De Masse Épaississant → Sérum Anti-Chute Fortifiant → Spray De Force Épaississant → Cire D'Épaisseur Texturisante\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis gives us a very strong Genesis Homme routine on Peggymou:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse \u0026amp; Thicken → Treat Hair Fall → Boost Volume → Texture \u0026amp; Style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/genesis-homme\/genesis-homme-bain-de-masse-epaississant-shampoo\/KER_00174.html\"\u003eGenesis Homme Bain de Masse Épaississant Shampoo | Kérastase UK\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455408918869,"sku":"3474637077518","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/3474637077518.Main_d2a2d35f-40d9-4473-a413-3268dbd032db.jpg?v=1787851409","url":"https:\/\/peggymou.com\/products\/kerastase-genesis-homme-thickening-shampoo-250ml-peggymou-com","provider":"Peggymou","version":"1.0","type":"link"}