{"product_id":"kerastase-genesis-bain-nutri-fortifiant-shampoo-250ml","title":"KERASTASE Genesis Bain Nutri-Fortifiant Shampoo 250ml","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eKERASTASE Genesis Bain Nutri-Fortifiant Shampoo 250ml\u003c\/strong\u003e is a nourishing and fortifying shampoo specifically developed for \u003cstrong\u003edry, weakened and medium to thick hair prone to hair fall caused by breakage\u003c\/strong\u003e.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePart of the KERASTASE Genesis collection, it gently cleanses the scalp and hair while helping reinforce weakened fibres and reduce the risk of breakage. Its richer, moisture-focused formula provides intensive nourishment, making it the Genesis shampoo best suited to hair that feels \u003cstrong\u003edry, coarse, thick or difficult to manage\u003c\/strong\u003e. KERASTASE currently positions it specifically as its Genesis shampoo for \u003cstrong\u003ethick or dry hair\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eGinger Root Extract, Edelweiss Native Cells and Aquaxyl\u003c\/strong\u003e, it helps leave weakened hair softer, more supple, easier to detangle and better protected against breakage. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse → Nourish → Fortify → Reduce Breakage → Soften\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003eBain Nutri-Fortifiant is the \u003cstrong\u003ericher nourishing shampoo\u003c\/strong\u003e within the KERASTASE Genesis range.\u003c\/p\u003e\n\u003cp\u003eIt is designed for weakened hair prone to hair fall due to breakage, but unlike Bain Hydra-Fortifiant, its formula is specifically targeted toward \u003cstrong\u003edry and medium to thick hair requiring more nourishment\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts primary positioning is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry Weakened Hair + Medium to Thick Hair + Nourishment + Fortifying Care + Anti-Breakage\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing and fortifying shampoo\u003c\/li\u003e\n\u003cli\u003eSpecifically designed for dry, weakened hair\u003c\/li\u003e\n\u003cli\u003eIdeal for medium to thick hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce the risk of hair fall caused by breakage\u003c\/li\u003e\n\u003cli\u003eHelps reinforce weakened hair fibres\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp and hair\u003c\/li\u003e\n\u003cli\u003eRemoves excess sebum and pollution\u003c\/li\u003e\n\u003cli\u003eProvides intensive nourishment\u003c\/li\u003e\n\u003cli\u003eHelps improve hydration\u003c\/li\u003e\n\u003cli\u003eMakes hair easier to detangle\u003c\/li\u003e\n\u003cli\u003eHelps improve softness and suppleness\u003c\/li\u003e\n\u003cli\u003eSupports stronger-feeling hair\u003c\/li\u003e\n\u003cli\u003eGinger Root Extract\u003c\/li\u003e\n\u003cli\u003eEdelweiss Native Cells\u003c\/li\u003e\n\u003cli\u003eAquaxyl\u003c\/li\u003e\n\u003cli\u003eProfessional KERASTASE haircare\u003c\/li\u003e\n\u003cli\u003e250ml \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eDry hair\u003cbr\u003eWeakened hair\u003cbr\u003eMedium to thick hair\u003cbr\u003eThick hair\u003cbr\u003eFragile hair\u003cbr\u003eBreakage-prone hair\u003cbr\u003eHair fall caused by breakage\u003cbr\u003eDry weakened lengths\u003cbr\u003eHair lacking softness\u003cbr\u003eHair requiring richer nourishment\u003cbr\u003eHair that tangles easily\u003cbr\u003eHair exposed to daily mechanical stress\u003c\/p\u003e\n\u003cp\u003eThis is particularly important when choosing between the two Genesis shampoos:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThin, fine or oilier weakened hair → Bain Hydra-Fortifiant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry, medium to thick weakened hair → Bain Nutri-Fortifiant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKERASTASE itself uses this distinction within the Genesis range. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fse5xvwja5a58db4-106076340565.shopifypreview.com\/products\/kerastase-genesis-masque-reconstituant-hair-mask-200ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Genesis+Masque+Reconstituant+Hair+Mask+200ml\u0026amp;amp;_psid=0df433c5f\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Genesis Masque Reconstituant Hair Mask 200ml\u003c\/strong\u003e \u003c\/a\u003e– Intensive fortifying treatment for weakened hair requiring deeper nourishment.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fse5xvwja5a58db4-106076340565.shopifypreview.com\/products\/kerastase-genesis-defense-thermique-heat-protectant-150ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Genesis+D%C3%A9fense+Thermique+Heat+Protectant+150ml\u0026amp;amp;_psid=ebeeba479\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Genesis Défense Thermique Heat Protectant 150ml \u003c\/strong\u003e\u003c\/a\u003e – Fortifying leave-in treatment for weakened, breakage-prone hair exposed to heat styling.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fse5xvwja5a58db4-106076340565.shopifypreview.com\/products\/kerastase-genesis-serum-anti-chute-fortifiant-anti-hair-fall-serum-90ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Genesis+S%C3%A9rum+Anti-Chute+Fortifiant+Anti+Hair-Fall+Serum+90ml\u0026amp;amp;_psid=ffa13b910\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Genesis Sérum Anti-Chute Fortifiant Anti Hair-Fall Serum 90ml\u003c\/strong\u003e\u003c\/a\u003e – Daily scalp serum for weakened hair prone to hair fall.\u003c\/p\u003e\n\u003cp\u003eRecommended richer Genesis routine:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Nutri-Fortifiant → Masque Reconstituant → Défense Thermique → Sérum Anti-Chute Fortifiant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKERASTASE specifically groups Bain Nutri-Fortifiant with the medium-to-thick weakened-hair Genesis routine.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/genesis\/genesis-bain-nutri-fortifiant-shampoo\/KER_00051.html#tab=how-to-use\"\u003eGenesis Bain Nutri-Fortifiant | Anti Hair-Fall Shampoo | Kérastase UK\u003c\/a\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455406166357,"sku":"3474636858033","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/3474636858033.Main_4f521f0d-7133-4e5f-93ae-77db565768e5.jpg?v=1787916344","url":"https:\/\/peggymou.com\/products\/kerastase-genesis-bain-nutri-fortifiant-shampoo-250ml","provider":"Peggymou","version":"1.0","type":"link"}