{"product_id":"kerastase-blond-absolu-masque-ultra-violet-purple-hair-mask-200ml","title":"KERASTASE Blond Absolu Masque Ultra-Violet Purple Hair Mask 200ml","description":"\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu Masque Ultra-Violet 200ml\u003c\/strong\u003e is an intensive \u003cstrong\u003epurple toning hair mask for blonde, bleached, highlighted and grey hair\u003c\/strong\u003e. Its highly concentrated violet pigments help \u003cstrong\u003eneutralise unwanted yellow and brassy tones\u003c\/strong\u003e, while \u003cstrong\u003eHyaluronic Acid and Edelweiss Flower\u003c\/strong\u003e hydrate and care for sensitised hair, leaving blonde tones \u003cstrong\u003ecooler, brighter, softer and more luminous\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralises yellow tones\u003c\/strong\u003e – Violet pigments help counteract unwanted warm and yellow tones in blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for cool blondes\u003c\/strong\u003e – Helps maintain icy, platinum, ash and cool-toned blonde shades between salon appointments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep conditioning treatment\u003c\/strong\u003e – Combines toning with intensive care for sensitised, lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – Helps replenish hydration in porous, bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss Flower\u003c\/strong\u003e – Supports the Blond Absolu range's targeted care for sensitised blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for grey hair\u003c\/strong\u003e – Can also help neutralise unwanted yellow tones in naturally grey or white hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e200ml\u003c\/strong\u003e · \u003cstrong\u003ePurple Hair Mask\u003c\/strong\u003e · \u003cstrong\u003eBlonde Hair\u003c\/strong\u003e · \u003cstrong\u003eAnti-Brass\u003c\/strong\u003e · \u003cstrong\u003eToning\u003c\/strong\u003e · \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e · \u003cstrong\u003eEdelweiss\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Blonde hair • Bleached hair • Platinum blonde • Highlighted hair • Balayage • Grey hair • White hair • Brassy blonde • Yellow tones\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu Masque Ultra-Violet Purple Hair Mask 200ml\u003c\/strong\u003e is an intensive toning and conditioning treatment specifically developed for \u003cstrong\u003elightened, highlighted and cool blonde hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBlonde hair can gradually develop unwanted \u003cstrong\u003eyellow, golden or brassy tones\u003c\/strong\u003e due to washing, environmental exposure, heat styling and natural colour changes.\u003c\/p\u003e\n\u003cp\u003eMasque Ultra-Violet uses concentrated \u003cstrong\u003epurple pigments\u003c\/strong\u003e to visually counteract these yellow tones.\u003c\/p\u003e\n\u003cp\u003eThe principle is based on colour theory:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYellow + Violet → More Neutral, Cooler-Looking Blonde\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBut unlike a simple purple toning product, Masque Ultra-Violet also provides intensive conditioning care for hair that has been sensitised by bleaching.\u003c\/p\u003e\n\u003cp\u003eThe result:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise → Hydrate → Condition → Soften → Brighten\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eMasque Ultra-Violet vs Bain Ultra-Violet\u003c\/h3\u003e\n\u003cp\u003eBoth products help neutralise unwanted yellow tones, but they serve different roles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Ultra-Violet Purple Shampoo\u003c\/strong\u003e → Cleansing + toning treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMasque Ultra-Violet\u003c\/strong\u003e → \u003cstrong\u003eIntensive conditioning + toning treatment\u003c\/strong\u003e with concentrated purple pigments.\u003c\/p\u003e\n\u003cp\u003eCustomers with very dry or sensitised blonde hair may particularly benefit from incorporating the mask when they need both \u003cstrong\u003etone correction and deeper conditioning\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eMasque Ultra-Violet vs Cicaflash\u003c\/h3\u003e\n\u003cp\u003eAnother important distinction:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCicaflash\u003c\/strong\u003e → Regular hydrating and strengthening conditioner with \u003cstrong\u003eno primary toning purpose\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMasque Ultra-Violet\u003c\/strong\u003e → Intensive mask specifically designed to \u003cstrong\u003eneutralise unwanted yellow tones while conditioning\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSo Cicaflash can be used regularly, while Masque Ultra-Violet is incorporated when the blonde needs \u003cstrong\u003etoning correction\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePurple toning mask for blonde hair\u003c\/li\u003e\n\u003cli\u003eNeutralises unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of brassiness\u003c\/li\u003e\n\u003cli\u003eIdeal for cool blonde tones\u003c\/li\u003e\n\u003cli\u003eSuitable for bleached hair\u003c\/li\u003e\n\u003cli\u003eSuitable for highlighted and balayage hair\u003c\/li\u003e\n\u003cli\u003eSuitable for grey and white hair\u003c\/li\u003e\n\u003cli\u003eDeeply conditions sensitised lengths\u003c\/li\u003e\n\u003cli\u003eHelps improve softness\u003c\/li\u003e\n\u003cli\u003eHelps enhance blonde luminosity\u003c\/li\u003e\n\u003cli\u003eContains Hyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eContains Edelweiss Flower\u003c\/li\u003e\n\u003cli\u003eHelps maintain salon-fresh blonde tones\u003c\/li\u003e\n\u003cli\u003e200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eBlonde hair\u003cbr\u003eBleached hair\u003cbr\u003ePlatinum blonde hair\u003cbr\u003eAsh blonde hair\u003cbr\u003eCool blonde hair\u003cbr\u003eHighlighted hair\u003cbr\u003eBalayage\u003cbr\u003eGrey hair\u003cbr\u003eWhite hair\u003cbr\u003eHair developing yellow tones\u003cbr\u003eBrassy blonde hair\u003cbr\u003eSensitised lightened hair\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-bain-lumiere-hydrating-shampoo?_pos=1\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+Bain+Lumi%C3%A8re+Hydrating+Shampoo\u0026amp;amp;_psid=097af894f\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu Bain Lumière Hydrating Shampoo\u003c\/strong\u003e \u003c\/a\u003e– Use as your regular shampoo when blonde hair needs \u003cstrong\u003egentle cleansing, hydration and luminosity\u003c\/strong\u003e without additional purple pigment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo\u003c\/strong\u003e – Pair when blonde hair needs stronger \u003cstrong\u003eyellow-tone neutralisation and anti-brass maintenance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-cicaplasme-heat-protectant-serum-150ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+Cicaplasme+Heat+Protectant+Serum\u0026amp;amp;_psid=431a52552\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu Cicaplasme Heat Protectant Serum\u003c\/strong\u003e\u003c\/a\u003e – Apply after washing to protect sensitised blonde hair from \u003cstrong\u003eheat up to 230°C\u003c\/strong\u003e while helping smooth and control frizz.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-cicagloss-refillable-hair-oil-75ml?_pos=2\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+CicaGloss+Hydrating+Hair+Oil\u0026amp;amp;_psid=870c52032\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu CicaGloss Hydrating Hair Oil\u003c\/strong\u003e\u003c\/a\u003e – Finish the routine with lightweight oil care for additional \u003cstrong\u003esoftness, hydration and luminous shine\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-2-pure-hyaluronic-acid-hair-scalp-serum-50ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+2%25+Pure+Hyaluronic+Acid+Hair+%26amp%3B+Scalp+Serum\u0026amp;amp;_psid=d234466ba\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu 2% Pure Hyaluronic Acid Hair \u0026amp; Scalp Serum\u003c\/strong\u003e \u003c\/a\u003e– Add when bleached hair and scalp need more concentrated \u003cstrong\u003ehydration and recovery care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.kerastase-usa.com\/collections\/blond-absolu\/masque-ultra-violet-purple-hair-mask.html\"\u003eMasque Ultra-Violet Purple Hair Mask for Blonde Hair | Kérastase\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455411310933,"sku":"3474636692408","price":41.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/3474636732005-masque-ultra-violet-main-v3_6961ed1d-8078-45e3-a7ec-8c721a3f4496.jpg?v=1787766124","url":"https:\/\/peggymou.com\/products\/kerastase-blond-absolu-masque-ultra-violet-purple-hair-mask-200ml","provider":"Peggymou","version":"1.0","type":"link"}