{"product_id":"kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml","title":"KERASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu Bain Ultra-Violet 250ml\u003c\/strong\u003e is a powerful \u003cstrong\u003epurple shampoo for blonde, bleached, highlighted and grey hair\u003c\/strong\u003e, designed to neutralise \u003cstrong\u003eunwanted yellow and brassy tones\u003c\/strong\u003e while caring for sensitised hair. Its formula combines \u003cstrong\u003eultra-violet neutralising pigments, Hyaluronic Acid and Edelweiss Flower\u003c\/strong\u003e to maintain a cooler, brighter blonde while helping protect and soften lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralises yellow tones\u003c\/strong\u003e – Purple pigments help counteract unwanted yellow and warm tones in blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnti-brass care\u003c\/strong\u003e – Helps maintain cool, icy, platinum and ash blonde shades between salon appointments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for bleached \u0026amp; highlighted hair\u003c\/strong\u003e – Developed specifically for lightened and sensitised blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for grey \u0026amp; white hair\u003c\/strong\u003e – Helps neutralise unwanted yellow tones that can develop in naturally grey or white hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – Helps hydrate sensitised blonde hair and improve softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss Flower\u003c\/strong\u003e – Supports the Blond Absolu range's targeted care for compromised lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml\u003c\/strong\u003e · \u003cstrong\u003ePurple Shampoo\u003c\/strong\u003e · \u003cstrong\u003eAnti-Brass\u003c\/strong\u003e · \u003cstrong\u003eBlonde Hair\u003c\/strong\u003e · \u003cstrong\u003eBleached Hair\u003c\/strong\u003e · \u003cstrong\u003eToning Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Blonde hair • Bleached hair • Platinum blonde • Ash blonde • Highlights • Balayage • Grey hair • White hair • Yellow tones • Brassiness\u003c\/p\u003e\n\u003ch2\u003eWhat Is It?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml\u003c\/strong\u003e is the colour-correcting shampoo from the Blond Absolu collection, developed specifically to maintain \u003cstrong\u003ecool blonde, bleached, highlighted and grey hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eOver time, blonde hair can develop unwanted \u003cstrong\u003eyellow and brassy tones\u003c\/strong\u003e. Bain Ultra-Violet uses concentrated violet pigments to counteract these tones.\u003c\/p\u003e\n\u003cp\u003eThe colour principle is simple:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYellow + Violet → More Neutral, Cooler-Looking Blonde\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBut this isn't simply a purple shampoo. Because bleached hair is often sensitised, the formula also incorporates \u003cstrong\u003eHyaluronic Acid and Edelweiss Flower\u003c\/strong\u003e to support hydration, softness and hair quality.\u003c\/p\u003e\n\u003cp\u003eThe result:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse → Neutralise Yellow → Reduce Brassiness → Hydrate → Brighten Blonde\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eBain Ultra-Violet vs Bain Lumière\u003c\/h3\u003e\n\u003cp\u003eThis distinction is important when recommending the Blond Absolu range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Ultra-Violet\u003c\/strong\u003e → \u003cstrong\u003ePurple toning shampoo\u003c\/strong\u003e for blonde hair developing unwanted yellow and brassy tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Lumière\u003c\/strong\u003e → \u003cstrong\u003eHydrating everyday shampoo\u003c\/strong\u003e for blonde, highlighted and lightened hair.\u003c\/p\u003e\n\u003cp\u003eSo I would not position Bain Ultra-Violet as the customer's only Blond Absolu shampoo if they don't need toning every wash.\u003c\/p\u003e\n\u003cp\u003eA strong blonde-maintenance routine is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Lumière regularly + Bain Ultra-Violet when toning is needed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional purple shampoo for blonde hair\u003c\/li\u003e\n\u003cli\u003eNeutralises unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eHelps reduce visible brassiness\u003c\/li\u003e\n\u003cli\u003eHelps maintain cool blonde shades\u003c\/li\u003e\n\u003cli\u003eIdeal for platinum and ash blonde hair\u003c\/li\u003e\n\u003cli\u003eSuitable for bleached hair\u003c\/li\u003e\n\u003cli\u003eSuitable for highlighted and balayage hair\u003c\/li\u003e\n\u003cli\u003eSuitable for grey and white hair\u003c\/li\u003e\n\u003cli\u003eContains Hyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eContains Edelweiss Flower\u003c\/li\u003e\n\u003cli\u003eHelps maintain blonde luminosity\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for sensitised lightened hair\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality blonde care\u003c\/li\u003e\n\u003cli\u003e250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for:\u003c\/p\u003e\n\u003cp\u003eBlonde hair\u003cbr\u003eBleached hair\u003cbr\u003ePlatinum blonde\u003cbr\u003eAsh blonde\u003cbr\u003eCool blonde tones\u003cbr\u003eHighlighted hair\u003cbr\u003eBalayage\u003cbr\u003eLightened hair\u003cbr\u003eGrey hair\u003cbr\u003eWhite hair\u003cbr\u003eHair developing yellow tones\u003cbr\u003eBrassy blonde hair\u003c\/p\u003e\n\u003ch2\u003ePair Me With\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-cicaflash-hydrating-conditioner-250ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+Cicaflash+Hydrating+Conditioner\u0026amp;amp;_psid=9dad45493\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu Cicaflash Hydrating Conditioner\u003c\/strong\u003e \u003c\/a\u003e– Follow with lightweight hydrating and strengthening care to help restore \u003cstrong\u003esoftness and manageability to sensitised blonde hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-masque-ultra-violet-purple-hair-mask-200ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+Masque+Ultra-Violet+Purple+Hair+Mask\u0026amp;amp;_psid=6b353e4f1\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu Masque Ultra-Violet Purple Hair Mask\u003c\/strong\u003e \u003c\/a\u003e– Add when blonde hair needs more intensive \u003cstrong\u003epurple toning combined with deep conditioning\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/1dyjmyt9cor10zsr-106076340565.shopifypreview.com\/products\/kerastase-blond-absolu-masque-cicaextreme-repair-hair-mask-200ml?_pos=1\u0026amp;amp;_psq=KERASTASE+Blond+Absolu+Masque+Cicaextreme+Repair+Hair+Mask\u0026amp;amp;_psid=2fe805acb\u0026amp;amp;_ss=e\"\u003e\u003cstrong\u003eKERASTASE Blond Absolu Masque Cicaextreme Repair Hair Mask \u003c\/strong\u003e\u003c\/a\u003e – Choose this instead when the main concern is \u003cstrong\u003epost-bleach damage, dryness and weakened hair\u003c\/strong\u003e rather than brassiness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu Cicaplasme Heat Protectant Serum\u003c\/strong\u003e – Apply before heat styling to help protect sensitised blonde hair while smoothing frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKERASTASE Blond Absolu CicaGloss Hydrating Hair Oil\u003c\/strong\u003e – Finish with oil care for additional \u003cstrong\u003esoftness, smoothness and luminous shine\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/blond-absolu\/blond-absolu-bain-ultra-violet-shampoo\/KER_00003.html\"\u003eBlond Absolu | Bain Ultra-Violet Shampoo| Kérastase\u003c\/a\u003e\u003c\/p\u003e","brand":"KERASTASE","offers":[{"title":"Default Title","offer_id":54455411147093,"sku":"3474636692231","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/3474636692231-bain-ultra-violet-shampoo-main-v3.jpg?v=1787769673","url":"https:\/\/peggymou.com\/products\/kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml","provider":"Peggymou","version":"1.0","type":"link"}