{"product_id":"davines-alchemic-shampoo-chocolate-280ml","title":"DAVINES Alchemic Shampoo Chocolate 280ml","description":"\u003ch1\u003eDAVINES Alchemic Shampoo Chocolate 280ml\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eDAVINES Alchemic Shampoo Chocolate\u003c\/strong\u003e is a color-enhancing shampoo for dark brown or black tones. It intensifies and illuminates these natural or colored dark brown shades with every wash.\u003c\/p\u003e\u003cp\u003eInnovative direct pigments deposit color without an activator, and the formula — without sulfates, silicones or parabens, with 100% surfactants from natural origin — boosts shine while enhancing and protecting color.\u003c\/p\u003e\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDirect pigments deposit color without an activator\u003c\/li\u003e\n\u003cli\u003eShine and reflections enhancer\u003c\/li\u003e\n\u003cli\u003eHydrating formula\u003c\/li\u003e\n\u003cli\u003eWithout sulfates, silicones or parabens\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003eNatural or colored dark brown\/black hair wanting extra vibrancy\u003cbr\u003eColor-treated hair needing between-salon-visit maintenance\u003cbr\u003ePairing with Alchemic Conditioner Chocolate for a full color-enhancing routine\u003c\/p\u003e\u003ch2\u003ePair Me With\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/davines-alchemic-conditioner-chocolate-250ml\"\u003e\u003cstrong\u003eDAVINES Alchemic Conditioner Chocolate 250ml\u003c\/strong\u003e\u003c\/a\u003e – shampoo to cleanse and enhance color, then follow with the conditioner to hydrate and lock in vibrancy.\u003c\/p\u003e\u003ch2\u003eDo I need an activator with this?\u003c\/h2\u003e\u003cp\u003eNo — the direct pigments in Alchemic Shampoo Chocolate deposit color on their own, without needing a separate activator product.\u003c\/p\u003e\u003ch2\u003eWill it change my natural hair color?\u003c\/h2\u003e\u003cp\u003eIt's designed to intensify and illuminate dark brown or black shades, whether natural or colored — it enhances the depth already in dark-toned hair rather than changing a very different base color.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/world.davines.com\/products\/alchemic-shampoo-chocolate\"\u003eAlchemic Shampoo Chocolate | Davines Official Site\u003c\/a\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"280ml","offer_id":55049579266389,"sku":null,"price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/67226_ALCHEMIC_Shampoo_Cioccolato_280ml_Davines.jpg?v=1789809687","url":"https:\/\/peggymou.com\/products\/davines-alchemic-shampoo-chocolate-280ml","provider":"Peggymou","version":"1.0","type":"link"}