{"product_id":"davines-alchemic-shampoo-silver","title":"DAVINES Alchemic Shampoo Silver","description":"\u003ch1\u003eDAVINES Alchemic Shampoo Silver\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eDAVINES Alchemic Shampoo Silver\u003c\/strong\u003e is a color-enhancing purple shampoo for platinum and cool blonde tones. It intensifies and illuminates these natural or colored blonde shades with every wash.\u003c\/p\u003e\u003cp\u003eFormulated without sulfates, silicones or parabens, with 100% surfactants from natural origin, its violet pigments keep color vibrant, protected and pure.\u003c\/p\u003e\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHair color is vibrant, protected and pure\u003c\/li\u003e\n\u003cli\u003ePurple pigments neutralize brassy or yellow tones\u003c\/li\u003e\n\u003cli\u003eHydrating formula\u003c\/li\u003e\n\u003cli\u003eWithout sulfates, silicones or parabens\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBest For\u003c\/h2\u003e\u003cp\u003eNatural or colored platinum\/cool blonde hair wanting extra purity\u003cbr\u003eColor-treated hair needing between-salon-visit maintenance\u003cbr\u003ePairing with Alchemic Conditioner Silver for a full color-enhancing routine\u003c\/p\u003e\u003ch2\u003ePair Me With\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"https:\/\/peggymou.com\/products\/davines-alchemic-conditioner-silver\"\u003e\u003cstrong\u003eDAVINES Alchemic Conditioner Silver\u003c\/strong\u003e\u003c\/a\u003e – shampoo to cleanse and enhance color, then follow with the conditioner to hydrate and lock in vibrancy.\u003c\/p\u003e\u003ch2\u003eWill this turn my hair purple?\u003c\/h2\u003e\u003cp\u003eNo — used as directed, the violet pigments neutralize brassy and yellow tones without leaving a purple cast; leaving it on longer than recommended can intensify the toning effect.\u003c\/p\u003e\u003ch2\u003eHow is this different from a regular shampoo?\u003c\/h2\u003e\u003cp\u003eAlchemic Shampoo Silver is pigmented specifically to keep platinum and cool blonde tones pure as it cleanses, unlike a regular shampoo, which doesn't add any color reflection.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/world.davines.com\/products\/alchemic-shampoo-silver\"\u003eAlchemic Shampoo Silver | Davines Official Site\u003c\/a\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"280ml","offer_id":55049579823445,"sku":null,"price":27.0,"currency_code":"EUR","in_stock":false},{"title":"1000ml","offer_id":55049579856213,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/7634\/0565\/files\/67228_ALCHEMIC_Shampoo_Argento_280ml_Davines.jpg?v=1789809722","url":"https:\/\/peggymou.com\/el\/products\/davines-alchemic-shampoo-silver","provider":"Peggymou","version":"1.0","type":"link"}